{"id":1084,"date":"2018-11-08T18:16:40","date_gmt":"2018-11-08T18:16:40","guid":{"rendered":"https:\/\/www.writingroutines.com\/?p=1084"},"modified":"2018-11-08T18:20:14","modified_gmt":"2018-11-08T18:20:14","slug":"tero-isokauppila-interview","status":"publish","type":"post","link":"https:\/\/www.writingroutines.com\/tero-isokauppila-interview\/","title":{"rendered":"Author And Entrepreneur Tero Isokauppila On Mushrooms, The REAL Story Of Santa, And Where To Get Feedback"},"content":{"rendered":"

Who:<\/strong>\u00a0Tero Isokauppila<\/p>\n

Claim To Fame:<\/strong>\u00a0A\u00a0life-long student of nutrition and an expert on natural health, Tero is the founder of\u00a0Four Sigmatic,<\/a>\u00a0a natural superfood company\u00a0specializing in medicinal mushroom-based coffees, hot cacaos and elixir products. He is also the author of two books \u2014\u00a0Healing Mushrooms:\u00a0A Practical and Culinary Guide to Using Mushrooms for Whole Body Health\u00a0<\/span><\/em><\/a>and\u00a0Santa Sold Shrooms: The Origin Story Of The World’s Most Famous Person<\/a>.<\/em><\/span><\/p>\n

Where To Find Tero:<\/strong>\u00a0His\u00a0Website<\/a>,\u00a0Instagram<\/a><\/p>\n

Praise For Tero:<\/strong>\u00a0“Anyone seeking knowledge and greater understanding of self will find this book inspirational.”<\/em>\u00a0\u2014 Reggie Watts<\/a>, Musician, Actor and Comedian<\/p>\n

\n

Your book Santa Sold Shrooms<\/em><\/a> is out this week. How did the idea for this book come about? What is your goal for the book?<\/h3>\n

This book pays homage to the native Sami People of Lapland, and my Nordic heritage. I grew up with parts of this folklore in Finland, and when the New York Times<\/a><\/em> covered other sections of the story last Christmas, I felt that the time was right to bring the full truth to America. I talked about the potential of a storybook with Four Sigmatic\u2019s<\/a> Art Director, fellow Finn, Juho Heinola, and he was immediately excited to collaborate.<\/p>\n

Our goal for the book is to tell the true, real story of Santa Claus and help others connect with the holiday\u2019s roots in nature. All of our holidays have become so commercialized. I think it\u2019s important that we focus on what really matters: our connections with others and our planet.<\/p>\n

Your first book Healing Mushrooms<\/em><\/a> is a recipe and culinary guide \u2014 quite different than a children\u2019s book. How did your process and routine differ in writing each?<\/h3>\n

Writing my book on the health benefits and culinary applications of mushrooms took a lot longer to create, but much less time to edit. Testing recipes and researching the Western science behind mushrooms was time-consuming, but when those were done the job was basically complete. Santa Sold Shrooms<\/em><\/a> was the opposite. The story was crystal clear in my head, but it was very, very hard to edit<\/a> the text into a simple, yet exciting format for all ages.<\/p>\n

My last book also had less illustrations. I loved being able to really collaborate with Juho on this book. I\u2019d share the draft of where I was at, and he\u2019d take a part of it and hand-illustrate the story. This inspired me to go into more (or less) detail in certain sections. We worked very closely together handing drafts and illustrations back and forth to produce the fully illustrated book.<\/p>\n

What did you learn from the first book, in the publishing and marketing side of things, that you applied with the new book?<\/h3>\n

I\u2019ve been a long-time fan of podcasts for education and entertainment. With the promotion of my first book, I really noticed how valuable they are for book marketing. I also learned that everybody has an opinion on books: the publisher, the editors, the agent, the press, my mother, my friends, my employees, everyone. But at the end of the day, the author must feel proud of their work. I learned with my first book that you shouldn\u2019t ask for too much feedback from other people because you risk losing the reason why you started. This time I was very selective with who I showed drafts of the book to.<\/p>\n

Along with authoring two books, you\u2019re an entrepreneur with a fast-growing company called Four Sigmatic<\/a>. When during the day do you write? Do you have a slotted time each day or\u00a0is it more when you could find the time?<\/h3>\n

Writing is very easy for me when I\u2019m in the groove. The hard part sometimes is to get to that mental flow state. For me, it takes long, uninterrupted stretches of time. Emails, text messages, and phone calls are quite toxic when you\u2019re trying to write. I would block full days off to write, but I also give myself permission to not write<\/a> on those days unless it came organically.<\/p>\n

At the final stretch, I traveled to an isolated island in Finland, without any internet connection, to finish the book. It was a good way to keep myself focused on the book and not on my business.<\/p>\n

When you don\u2019t have a book in the works, do you keep a daily writing practice?<\/h3>\n

Four Sigmatic has a quite sizeable email newsletter<\/a> subscriber list, and I\u2019ve been writing (usually) long-form emails for years. I also write other long-form articles, but the consistent writing of emails\u2013and the feedback I get from them via open-rates, click-rates, and reader replies\u2013is what keeps me most in check. I highly recommend having at least a once-monthly email newsletter if you want to be a writer.<\/p>\n

Writers have to be master prioritizers\u00a0\u2014 juggling all sorts of projects at the same time. That\u2019s certainly the case for you. Do you have any systems in place to balance all the things you want to work on without letting overwhelm sneak in?<\/h3>\n

So many. I\u2019ve pretty much dedicated my whole life to health and productivity hacks<\/a>. The best ones are crazy simple though, like setting clear daily\/weekly\/monthly priorities for myself and taking short breaks throughout the day to stay focused. These days I also have an assistant and a team of people helping me run Four Sigmatic, which is definitely useful in many ways.<\/p>\n

Are there any traits you think great entrepreneurs and great writers have in common?<\/h3>\n

I think understanding the reader and customer is a similar exercise. As both a writer and an entrepreneur<\/a>, you need to know who your audience is. For me personally, I spend an hour a day reading our customers\u2019 reviews and social posts to learn more about what they like, and what they want.<\/p>\n

You also need to be a bit of a dreamer or a maverick in both cases. I think most good entrepreneurs and writers are big thinkers who want to influence people with their stories, products, and services.<\/p>\n

Great writers tend to be voracious readers<\/a>. What does your reading habit look like? Can you recommend some of your favorite writers and books?<\/h3>\n

I actually don\u2019t read many new books anymore. I prefer re-reading some of my favorites. Often more is not better\u2026better is better. And for me, it seems like reading certain books again and again is a better way. I often find new elements and wisdom from them. One of my favorites is Man’s Search for Meaning<\/em><\/a> by Viktor Frankl.<\/p>\n

I also daily read a lot of non-books, from news articles to blog posts.<\/p>\n

Are there any more writing projects on the horizon?<\/h3>\n

Yes, I have another health-focused book in mind. I also wrote a philosophy book with my best friend when we were in our early twenties. We never officially published it, but I want to update this book and bring it back. I think some of the messages in that book are now more current than ever before. And of course, my monthly email newsletter and article writing habit.<\/p>\n

\n

Ready to create a writing routine of your\u00a0own?<\/h3>\n

Sign up now and receive our free guide 12 Essential Writing Routines To Help You To Craft Your Own<\/span><\/a>.<\/span><\/em><\/strong><\/p>\n

Learn from the routines of superstar authors\u00a0Stephen King, Gertrude Stein, John Grisham, Ernest Hemingway, Neil Gaiman, and many more.<\/em><\/strong><\/p>\n

Get the free guide\u00a0here<\/strong>!<\/span><\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"

Who:\u00a0Tero Isokauppila Claim To Fame:\u00a0A\u00a0life-long student of nutrition and an expert on natural health, Tero is the founder of\u00a0Four Sigmatic,\u00a0a natural superfood company\u00a0specializing in medicinal mushroom-based coffees, hot cacaos and elixir products. He is also the author of two books \u2014\u00a0Healing Mushrooms:\u00a0A Practical and Culinary Guide to Using Mushrooms for Whole Body Health\u00a0and\u00a0Santa Sold Shrooms: […]<\/p>\n","protected":false},"author":2,"featured_media":1085,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-fiction"],"acf":[],"yoast_head":"\nAuthor And Entrepreneur Tero Isokauppila On Mushrooms, The REAL Story Of Santa, And Where To Get Feedback - Writing Routines<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.writingroutines.com\/tero-isokauppila-interview\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Author And Entrepreneur Tero Isokauppila On Mushrooms, The REAL Story Of Santa, And Where To Get Feedback - Writing Routines\" \/>\n<meta property=\"og:description\" content=\"Who:\u00a0Tero Isokauppila Claim To Fame:\u00a0A\u00a0life-long student of nutrition and an expert on natural health, Tero is the founder of\u00a0Four Sigmatic,\u00a0a natural superfood company\u00a0specializing in medicinal mushroom-based coffees, hot cacaos and elixir products. 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