{"id":1306,"date":"2019-03-28T16:06:02","date_gmt":"2019-03-28T16:06:02","guid":{"rendered":"https:\/\/www.writingroutines.com\/?p=1306"},"modified":"2019-03-28T16:34:36","modified_gmt":"2019-03-28T16:34:36","slug":"guy-kawasaki-interview","status":"publish","type":"post","link":"https:\/\/www.writingroutines.com\/guy-kawasaki-interview\/","title":{"rendered":"Silicon Valley Icon and Bestselling Author Guy Kawasaki On Promoting Your Work, Building A Platform, and Crowd-Proofing"},"content":{"rendered":"

Who:<\/strong>\u00a0Guy Kawasaki<\/p>\n

Claim To Fame:<\/strong> Guy Kawasaki\u00a0is a Silicon Valley icon who first became known as Apple\u2019s Chief Evangelist, helping launch the Macintosh.\u00a0Guy is both a\u00a0New York Times<\/em>\u00a0and\u00a0Wall Street Journal<\/em>\u00a0bestselling author. He has written fifteen books, including\u00a0Selling the Dream<\/em><\/a>, Enchantment<\/a>,\u00a0<\/em>The Art of the Start<\/em><\/a>,\u00a0The Art Of Social Media<\/em><\/a>, and his newest,\u00a0Wise Guy<\/em><\/a>. His rich and varied career includes entrepreneurship, venture capital, marketing, business evangelism<\/a>, keynote speaking<\/a>, and currently, a return to his role of Chief Evangelist with Canva<\/a>, an innovative company aiming to democratize design the way the Macintosh democratized computers.<\/p>\n

Where To Find Guy:<\/strong>\u00a0His\u00a0Website<\/a>,\u00a0Amazon<\/a>,\u00a0Twitter<\/a><\/p>\n

Praise For Guy:\u00a0<\/strong>\u201cWhen God made the universe, He took Guy\u2019s advice and started small and put his whole heart into it. Okay, not everything turned out perfect, but as\u00a0The Art of the Start\u00a0makes clear, there are no guarantees, only great opportunities. Read this book and then go do something wonderful.\u201d\u00a0<\/em>\u2014 Geoffrey Moore, author of\u00a0Crossing the Chasm<\/i><\/a><\/p>\n

\n

Let\u2019s start with the basics: when<\/a> and where<\/a> do you like to write?<\/h3>\n

I write wherever I am: coffee shop, airplane, airport, hotel room, backstage in a green room. I am a business person who happens to write, not a writer who also does a little business.<\/p>\n

Are you regimented<\/a> about your writing routine or an anytime-anywhere kind of guy?<\/h3>\n

I am not regimented at all. I cannot be. I would never write if I waited for the perfect moment on a windswept beach when the house is clean, the kids have straight As, and there\u2019s plenty of money in the bank. In addition to general business and craziness, I am not the most disciplined. I know I should write and then do email and social media. Instead I do exactly the opposite.<\/p>\n

Do you have any pre-writing rituals<\/a> that help you get in the zone? Anything you do to signal to yourself \u2018The writing day has begun\u2019?<\/h3>\n

My only pre-writing ritual is booting up Microsoft Word.<\/p>\n

Roughly half of the books you\u2019ve written offer guidance on how to market or promote or to use social media.\u00a0 Many writers are interested in ideas for how to promote their work. What has worked especially well for you in promoting your work<\/a>?<\/h3>\n

The gist of my recommendation to writers is this. First, get it into your head that you, not your publisher, is responsible for the marketing of your book<\/a>. Maybe this shouldn\u2019t be true, but it is. Deal with it. Second, you need to immediately start building your own platform\u2014before, but certainly, while, you are writing. It\u2019s not a serial process: write book and then build platform. You have to do both at once because it takes at least a year or two to build a platform.<\/p>\n

What was the response when you announced that you were crowd-proofing Wise Guy<\/em><\/a>, and did any part of that process surprise you?<\/h3>\n

I\u2019ve done this about four times already, so there weren\u2019t any surprises for me. But for most authors and publishers, their jaws would be on the floor. I announced that I would send the Word manuscript to anyone who wanted it via social media accounts with a total of more than ten million followers. 265 people signed up and therefore got the file. About fifty actually sent back the manuscript with comments. I made hundreds of changes because of them.<\/p>\n

When the book was done, I offered a PDF of the near-final book to the same more than ten million people. 1,206 people got access this way. About 700 actually downloaded the file. This resulted in, more or less, 119 reviews, 92% of which were five stars in the first two weeks of the book\u2019s availability.<\/p>\n

Your first book \u2013 The Macintosh Way<\/em><\/a> \u2013 is now available as a free download after you purchased the publishing rights.\u00a0 Would you advise authors make some of their work available for free?<\/h3>\n

I don\u2019t have any \u201cproof\u201d that this is a good thing to do, but intellectually, what\u2019s the harm? If it\u2019s not selling and maybe out of print anyway, why not?<\/p>\n

Deciding on an idea to pursue writing about<\/a> can be the most challenging aspect for a writer. How do you come to the point of \u2018this is something I need to write about\u2019?<\/h3>\n

I come up with a few ideas and run them past my agent<\/a> and editor<\/a>. I hate to burst your bubble, but I write the book that is the intersection of a big advance, personal interest, and, God forbid, knowledge. This really narrows down the topics.<\/p>\n

Once you\u2019ve nailed down the idea for a book, how do you split the balance of writing and research<\/a>? Do you collect all the material you need and then set out to turn it into a book? Or are you researching and writing simultaneously?<\/h3>\n

I spend months and months writing an outline in Word. Along the way, I jot down thoughts and snippets. Once the outline is \u201cdone,\u201d I start vomiting out the body as fast as I can. The outline changes a lot during the process, but the basic main parts remain the same. Then the fun begins\u2014which for me is editing. I love to edit<\/a>\u2014by which I mean, I\u2019m refining the vomit if you will. This is the longest, hardest, and most satisfying part of writing for me.<\/p>\n

Do you struggle at all with that dreaded enemy of writing: writer\u2019s block<\/a>? Do you think such a thing exists?<\/h3>\n

I\u2019m a non-fiction writer, so I don\u2019t have to come up with clever characters and plots. My outline lays out what I have to do. I don\u2019t have \u201cblocks\u201d as much as I have \u201cdistractions\u201d like my day jobs, family, email\/social media, and surfing.<\/p>\n

What books and writers have most influenced your writing and thinking?<\/h3>\n

By far the book that influence my writing the most is If You Want to Write<\/em><\/a> by Brenda Ueland. Every writer should read that. I have also read the Chicago Manual of Style<\/em><\/a> from cover to cover. I don\u2019t recommend that everyone do that, but I found it very interesting. I would also recommend Uncommon Genius<\/em><\/a> by Denise Sherkerjian. She examines how MacArthur fellows achieved their mastery in this book.<\/p>\n

What is your\u00a0advice to aspiring writers<\/a>?<\/h3>\n

Turn aspiration into perspiration. Stop thinking about writing. Stop reading interviews of authors about how they write. Just boot Word and get going.<\/p>\n

____________<\/p>\n

Ready to create a writing routine of your\u00a0own?<\/h3>\n

Sign up now and receive our free guide\u00a0\u201c12 Essential Writing Routines To Help You To Craft Your Own<\/span><\/a>.\u201d<\/span><\/em><\/p>\n

Learn from the routines of superstar authors\u00a0Stephen King, Gertrude Stein, John Grisham, Ernest Hemingway, Neil Gaiman, and many more.<\/em><\/p>\n

Get the free guide\u00a0here!<\/span><\/a><\/h4>\n
<\/div>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

Who:\u00a0Guy Kawasaki Claim To Fame: Guy Kawasaki\u00a0is a Silicon Valley icon who first became known as Apple\u2019s Chief Evangelist, helping launch the Macintosh.\u00a0Guy is both a\u00a0New York Times\u00a0and\u00a0Wall Street Journal\u00a0bestselling author. He has written fifteen books, including\u00a0Selling the Dream, Enchantment,\u00a0The Art of the Start,\u00a0The Art Of Social Media, and his newest,\u00a0Wise Guy. His rich and […]<\/p>\n","protected":false},"author":2,"featured_media":1307,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[18,7,12,21,9],"class_list":["post-1306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-fiction","tag-nonfiction-writing","tag-writing","tag-writing-a-book","tag-writing-inspiration","tag-writing-tips"],"acf":[],"yoast_head":"\nSilicon Valley Icon and Bestselling Author Guy Kawasaki On Promoting Your Work, Building A Platform, and Crowd-Proofing - Writing Routines<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/Guy%20Kawasaki\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Silicon Valley Icon and Bestselling Author Guy Kawasaki On Promoting Your Work, Building A Platform, and Crowd-Proofing - Writing Routines\" \/>\n<meta property=\"og:description\" content=\"Who:\u00a0Guy Kawasaki Claim To Fame: Guy Kawasaki\u00a0is a Silicon Valley icon who first became known as Apple\u2019s Chief Evangelist, helping launch the Macintosh.\u00a0Guy is both a\u00a0New York Times\u00a0and\u00a0Wall Street Journal\u00a0bestselling author. 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